Participating in expos, trade shows and community events like the Eastern Shore Business and Home Expo is a powerful way to build brand awareness and generate leads. But what happens after the crowds leave and the booths come down? The time between major events is just as crucial for maintaining visibility and momentum.
To ensure your business stays top-of-mind all year long, here are some proven strategies to keep your brand relevant and connected between expos.
Social media is one of the easiest and most effective ways to maintain engagement between events. Share updates about your products or services, spotlight team members, post client testimonials and re-share highlights from past events. You can even tease your involvement in upcoming expos to generate anticipation.
Use a mix of content types, including photos, videos, live streams and stories, to keep things fresh and interactive. Platforms like Facebook, Instagram, LinkedIn and TikTok offer opportunities to connect with different audience segments and maintain brand awareness.
If you collected contact information during your last event, don’t let those leads go cold. Send personalized follow-up emails, offer exclusive promotions or invite them to connect on social media. This keeps the relationship alive and increases the chances of converting interest into sales.
Using a CRM system can help you track and manage these connections efficiently. Remember, consistent communication builds trust over time.
Even between events, your website and online listings should be working hard for your business. Optimize your site with localized keywords like "Eastern Shore business services" or "home improvement in Baldwin County."
Make sure your Google Business Profile is up-to-date with current hours, services, photos and customer reviews. Encourage satisfied clients to leave positive feedback—these reviews play a big role in local search rankings and credibility.
Supporting local causes, attending networking events or sponsoring a community project are all great ways to stay involved and visible. Even if you're not headlining a major event, your presence in smaller community initiatives reinforces your commitment to the local economy and keeps your brand in the public eye.
You can also partner with other local businesses for co-marketing efforts, such as cross-promotions or bundled service offerings, to reach new audiences.
Creating blog posts, how-to guides or seasonal tips related to your industry helps position your business as a trusted resource. Content marketing not only builds authority but also improves SEO and keeps your website active.
For example, if you're in home services, a blog about preparing homes for hurricane season or energy-saving tips for summer can drive traffic and engagement between expos.
Don’t wait until the last minute to start marketing your next event appearance. Promote it in your email newsletter, on your website and through social media well in advance. Share behind-the-scenes content as you prepare, and highlight what attendees can expect from your booth or presentation.
This not only builds excitement but also gives your audience a reason to stay connected in the meantime.
While events like the Eastern Shore Business and Home Expo provide valuable exposure, it’s the consistent effort between events that sustains growth. By staying active online, nurturing leads and engaging with your local community, your business can remain visible and relevant all year long.
To learn more about how your business can benefit from participating in the next Eastern Shore Business and Home Expo, visit our website today!
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